Lawyer Mao Lingjian

On the evening of February 2, the business study of Zhejiang Liqun Law Firm was held as scheduled. The theme of this study was "Construction of Enterprise Intellectual Property Management System and Development of Lawyers' Business", which focused on the reasons, processes and contents of enterprises to build intellectual property management systems, and how lawyers can find breakthroughs and expand their business. More than 25 lawyers attended the study.

1. What is Intellectual Property (IP) and IP Management System?

△(IP) management system

It is an organic whole composed of intellectual property policies, objectives, responsibilities of intellectual property management institutions and personnel, and intellectual property management matters in each link of production and business activities.

△IP management system objectives

▪ Incentives for the creation of intellectual property rights and the promotion of technological innovation

▪ Flexibly use intellectual property rights to improve competitive position in the market

▪ Comprehensive protection of intellectual property rights and support the all-round development of enterprises

▪ Systematically manage intellectual property rights and enhance the core competitiveness of enterprises

2. Why should enterprises build an IP management system?

△ Macro level

▪ The traditional competitive advantage of enterprises is slowly lost

▪ The cost of production factors such as labor and land has risen

▪ Environmental protection, fire protection, labor and other laws and policies are becoming stricter

▪ Industrial Policy Supports Innovative Enterprises – IP Strategies

△ Micro level

▪ Legal technology monopoly, enhance the added value of products, increase corporate profits

▪ Enhance the market competitiveness of enterprises

▪ Prevent technical attacks from competitors

▪ Technical attacks on competitors

▪ Obtain cross-licensing of relevant technologies

▪IP itself is an important asset for enterprises

3. How to build an enterprise IP management system?

△Process: Management Model (PDCA)

Plan - implement - check - improve

Specific process:

Project initiation - investigation and diagnosis - system construction - manual preparation - document implementation - implementation and operation - internal audit - management review

△System content and key points:

1. Enterprise IP management system documents

1. Intellectual property policy and objectives

2. Intellectual Property Handbook

3. Documented procedures and records

2. Management organization and responsibilities

1. The top management of the enterprise

2. IP Management Representative

3. IP management department

4. IP management related departments

(1) R&D department; (2) Legal (administrative) departments; (3) financial department; (4) Procurement department; (5) Marketing (sales) department

3. Basic management

1. Acquisition (creation)

2. Application

3. Maintenance

4. Protection

5. Contracts

6. Trade Secrets

4. Resource management

1. Human resources

2. Financial resources

3. Basic resources

4. Information Resources

5. Implementation and operation management

1. Project establishment

2. R&D

3. Procurement

4. Production

5. Sales and after-sales (marketing)

4. Lawyer business in the process of building enterprise IP management system?

△IP standard business

△IP special business

The 21st century is the era of knowledge economy, intellectual property, intellectual innovation, industrial competitiveness will be the eternal theme of this era, at this stage many problems faced by the development of many enterprises are closely related to the lack of corresponding intellectual property management system, has seriously restricted the improvement of the core competitiveness and strategic advantages of enterprises. Therefore, in line with the trend of knowledge economy development, it is imperative to establish and improve the intellectual property management system of enterprises!

The content of this business learning is shared here, let's look forward to seeing you again in the next issue!